Keywords: Applied ArtTech Education, Art and Technology (ArtTech), Sustainable Development, ATF24.

As part of the ArtTech Fusion 2024 (ATF24) series hosted by the University of Economics Ho Chi Minh City (UEH), the keynote session titled “Design Futures: Fostering Transdisciplinary Innovators in Art and Technology” revolved around emerging creative trends, advocating for transdisciplinary connections to empower future generations of innovators to preserve and promote sustainable cultural heritage in the digital era.

The keynote session “Design Futures: Fostering Transdisciplinary Innovators in Art and Technology” featured Professor Zhiyong Fu from Tsinghua University, China. Professor Fu is a leading expert in the field of interaction design and innovation. Focusing on the intersection between art and technology, Professor Fu introduced advanced technological applications in the preservation of Chinese cultural heritage as well as methods to nurture innovators engaged in this domain.

Image 1. Overview of the keynote session at UEH Hall B1.302

Nurturing Transdisciplinary Innovators in ArtTech

During the keynote, Professor Zhiyong Fu emphasized the importance of cultivating interdisciplinary talents at the intersection of art and technology, particularly in the context of rapid technological development and globalization. According to Professor Fu, to address future complex challenges, education systems must adopt interdisciplinary approaches that integrate artistic and technological elements to foster creative thinking. His discussion centered on three key aspects:

  1. Building a Sustainable and Interdisciplinary ArtTech Education System:
    Professor Fu highlighted the significance of establishing a comprehensive education system that provides students with a solid foundation for accessing and applying knowledge and skills in both art and technology. The core objective is to facilitate the development of open-mindedness and innovative thinking, stimulating creativity in practical projects. This requires substantial investment in infrastructure and highly qualified faculty capable of inspiring and mentoring students.
Image 2. Model of Art and Technology integration in education
  1. Integrating Maker Practices into Training Programs:
    In addition to theoretical knowledge, integrating hands-on activities such as hackathons and creative competitions enables students to gain real-world experiences, enhancing their ability to apply and innovate in interdisciplinary environments. These platforms not only allow students to showcase their talents but also provide opportunities to engage with practical issues, fostering critical thinking and effective teamwork. By participating in such activities, students experience authentic working environments with challenges and pressures similar to those in real-world settings, thus enhancing their ability to face and solve problems flexibly and creatively. This also allows them to develop essential skills in time management, teamwork, and effective communication—vital for success in interdisciplinary work environments.
Image 3. Model of Maker community connection principles
  1. Combining Research on Future Trends with Design Thinking to Foster Interdisciplinary and Sustainable Directions:
    Professor Fu emphasized the significance of encouraging students to research future trends and apply design thinking to address social issues. This approach fosters strategic thinking and enables students to visualize the future clearly while applying creative design thinking to propose breakthrough solutions. The combination of knowledge of future trends and design capabilities will play a crucial role in shaping students’ interdisciplinary professional careers.
Image 4. Model for promoting transdisciplinary innovators

Through these three focus areas, Professor Zhiyong Fu outlined a profound and comprehensive vision for training high-quality human resources capable of meeting the needs of modern society. His contributions are not only theoretical but also highly practical, ultimately aiming to cultivate creative, dynamic, and problem-solving transdisciplinary experts prepared to tackle future challenges.

Image 5. Professor Zhiyong Fu sharing educational development directions for the ArtTech field

The Role of ArtTech in the Present and the Future

To provide listeners with a clear picture of the developmental trajectory of ArtTech and its relevance to everyday life, Professor Zhiyong Fu presented the importance of integrating art and technology through exemplary real-world scenarios and cases. With significant influence in the art and technology communities in China and globally, Professor Fu shared valuable experiences and breakthrough approaches in combining art and technology to create new values, enriching human cultural experiences.

Projects such as Qingming Shanghe Tu 3.0 and Digital Dunhuang are clear evidence of the application of advanced technologies such as virtual reality (VR), artificial intelligence (AI), and 3D modeling in the preservation and promotion of cultural heritage, reaching global audiences. These projects have successfully harmonized modern technologies with long-standing cultural heritage, creating more immersive and profound interactive experiences for the public, thereby enabling a more intuitive and vivid appreciation of cultural values than ever before.

Image 6. Projects such as Qingming Shanghe Tu 3.0 and Digital Dunhuang

Additionally, digital creative platforms such as Whale Exploration by Ant Group allow users to experience and own digital items, affirming the role of digital technology in cultural development and preservation. Such digital platforms have opened up new opportunities for global cultural dissemination and sharing, while introducing new forms of cultural ownership and experience that align with the current digitalization trend.

Image 7. Digital creative platforms such as Whale Exploration

Moreover, Professor Fu introduced the Bali Travel Guide 2050 project—an innovative creative work that envisions the future of tourism in Bali (Indonesia) by 2050. This work illustrates a pioneering vision of how technology can impact tourism experiences in the future. By combining virtual and physical spaces, the project allows users to explore Bali through new elements such as metaverse cultural tourism and virtual tour guides, creating unique, limitless experiences. Bold concepts such as “space restaurants,” “extraterrestrial trees,” and “electronic pets” demonstrate the limitless potential of using technology to recreate and expand cultural spaces in unprecedented ways.

Image 8. The “Bali Travel Guide 2050” project applying metaverse to the tourism industry

Through these examples, Professor Zhiyong Fu highlighted the critical role of digital technologies and design futures in expanding creative capacities, thereby generating sustainable societal value and promoting the development of culture and art. Technologies such as VR, AI, and digital platforms are not merely tools but creative mediums that extend the boundaries of human imagination. They enable the preservation and dissemination of cultural heritage more effectively while creating novel, unique, and engaging experiences for global audiences.

Image 9. The speaker and participants taking a commemorative photo at the end of the session

Professor Zhiyong Fu’s insights offer practical and applicable models for developing sustainable transdisciplinary education systems. His vivid real-world scenarios on the undeniable role of technology in cultural creativity and preservation provide a solid foundation for training future generations. The harmonious integration of art and technology in education not only equips students with diverse knowledge but also enhances their practical application abilities, preparing them to proactively address global challenges.

Therefore, to cultivate high-quality human resources capable of meeting the demands of modern society, it is necessary to establish creative and flexible educational pathways. Building transdisciplinary programs that integrate artistic and technological elements will generate profound intrinsic strength, fostering students’ innovative thinking and unceasing creativity. These are essential qualities for mastering new technologies and applying them flexibly to solve multidimensional societal issues.

Moreover, by exposing students to practical learning environments such as creative projects, hackathons, and research on future trends, they will have the opportunity to develop critical soft skills, including critical thinking, effective teamwork, and strategic thinking. These are key competencies for success in today’s challenging interdisciplinary work environments.

By embracing the essences of both art and technology, students can develop creative capacities, critical thinking abilities, and leadership skills to become talented transdisciplinary professionals ready to lead the next technological revolution. This is not merely an educational roadmap but also a guiding compass for shaping resilient leaders capable of inspiring innovation and generating breakthroughs in addressing complex global challenges.

ATF24 – A Platform Contributing to Shaping the Future of Creative Youth Towards Sustainability

In alignment with the development of the ArtTech field, the annual international ArtTech Fusion (ATF) series is organized by the ArtTech Hub (ATH) in collaboration with UEH School of Technology and Design (CTD) and both domestic and international partners, with varying themes each year.

In 2024, the third edition of the ArtTech Fusion series is held under the theme “New ArtTech for Future Generations,” aiming to ignite and promote the creative thinking and innovative actions of future generations, contributing to building a sustainable society.

Throughout the 3-day ATF24 journey (October 22–24, 2024), over 30 academic and practical activities are organized, including 5 keynote speeches, 10 special sessions, 5 parallel research presentation sessions, 5 workshops, 1 academic book chapter publication, 9 exhibitions, 1 heritage connection trip, and 1 tangible performance.

Authors:
MSc. Duong Thi Thuy Trang; Nguyen Thi Minh Hien – University of Economics Ho Chi Minh City (UEH)

This article is part of UEH’s “Research Contribution For All” series, disseminating research and applied knowledge with the message “Research for the Community.” We cordially invite readers to follow the next issue of UEH Research Insights.

News, images: Authors, UEH Communications and Partnership Development Department