Takashimaya is renowned for its captivating designs and decorations for every festive occasion. In May, to commemorate the 50th anniversary of Vietnam-Japan diplomatic relations, the School of Multimedia Design (SMD) under the University of Economics Ho Chi Minh City (UEH) collaborated with Takashimaya to organize a Gift Wrapping Design competition for display during the 2023 Christmas season.
Participating in this competition, students from the School of Multimedia Design had the opportunity to apply their drawing and design skills to create “Gift Wrapping” products for the Christmas holiday. Entries were submitted to the School of Multimedia Design and directly evaluated and selected by Takashimaya representatives. The most outstanding entries were planned to be showcased in the lobby of the Takashimaya shopping center during the 2023 Christmas festivities.
This competition provided valuable hands-on experience for students of the School of Multimedia Design, allowing them to apply the knowledge learned from fundamental design courses. The competition experience not only contributed to making the course more creative, interesting, and practical but also helped students gain real-world design experience from conceptualization to completion of a display piece for a major business. For the most outstanding entries, this was also an opportunity for students to introduce their own design products to the public.
“Surprisingly! Even though they are freshmen, the students had some interesting and well-researched creations about Takashimaya and Japanese culture… to create artworks that convey the message we aimed for: Takashimaya’s Christmas. Some focused on layout, color. While others presented their work as a unique story. Each entry revealed its own unique characteristics. We truly appreciate the effort and creativity in all the entries sent to Takashimaya.” Mr. Le Huu Hung – Assistant Head of the Advertising and Marketing Department at Takashimaya shared after receiving the unique and passionate works of UEH students.
After more than a month of competition, with the enthusiastic participation and dedication of the students, producing many meticulous and high-quality products, Takashimaya selected 08 outstanding pieces to display in the main lobby of the Takashimaya shopping center this Christmas season.
Let’s take a look at the top 8 gift wrapping designs by SMD students.
University of Econimics Ho Chi Minh City – School of Media Design
