Aiming to promote sustainable living and creative thinking among young generations, the Green Marketing Challenge 2025 (GMC 2025) was organized for university students across Ho Chi Minh City, co-hosted by AP Saigon Petro, InnoEx, and BSSC. This year’s theme, “Join 3R – Reduce Plastic with Oil Change – Cultivate Green Living”, focused on spreading awareness for the 3R Automatic Oil Changing Machine, a pioneering eco-friendly solution.
After more than two months of rigorous competition, the Top 10 teams advanced to the Final Round & Award Ceremony on May 27, 2025, at the Panorama Hall, Eden Star Hotel, HCMC. Finalists presented their marketing strategies and viral TVCs to a prestigious panel of industry experts in marketing, media, and sustainable development.
Among them, Team WORKAHOLLY, representing the School of Media Design – University of Economics Ho Chi Minh City (UEH), stood out by earning a place in the Top 10 and being honored as one of the Top 6 teams with the most impressive viral TVC.
📌 Team WORKAHOLLY – Class DD0001, Cohort K49 – Digital Communication and Multimedia Design:
- Trương Đức Thọ – Team Leader
- Nguyễn Ngọc Linh Chi
- Nguyễn Minh Thư
- Dương Thị Quỳnh Trang
Reflecting on their journey, Linh Chi shared:
“We joined the competition seeking new experiences. From building a marketing campaign to producing a promotional TVC, it was a hands-on learning opportunity. The achievement today is a motivation for us to keep pursuing our passion.”
Minh Thư added:
“The 3R oil changing machine was a new and technical product for us, so we had to work hard to come up with creative yet accessible communication ideas. It was both a challenge and a source of inspiration.”
Quỳnh Trang said:
“Despite difficulties like limited team meeting time or creative blocks, we pushed through with unity and determination. The results we achieved mean a lot to each of us.”
GMC 2025 – A Journey of Growth and Innovation
This competition not only sparked creativity and teamwork but also gave students the opportunity to:
- Raise social and environmental awareness through practical communication campaigns.
- Sharpen real-world marketing skills across multi-platform storytelling.
- Connect with industry leaders and enterprises, paving the way for future careers.
The School of Media Design – UEH proudly congratulates Team WORKAHOLLY and all K49 students for their dedication, creativity, and achievements. We believe this milestone will empower you to keep growing and exploring new horizons on your academic and professional journey.
– School of Media Design –
