About SMD
SMD – School of Media Design – The Future Is Here
Establishment
As part of the strategy to restructure and position the UEH brand into a multidisciplinary and sustainable university, the School of Media Design (SMD) was established under College of Technology and Design in February 2022 with the mission of bringing technology to life and integrating to art and design. Same vision – SMD will become a leading training place in design, promoting scientific research activities, connecting businesses, organizing media and art events in a positive and creative direction, creation and sustainability.
On May 12, 2022, University of Economics Ho Chi Minh City (UEH) awarded the title of Honorary Doctor, Rector of the UEH School of Technology and Design (CTD) to Dr. Park Young June – Former Vice Minister of the Korean Ministry of Knowledge Economy and the Faculty of Design. – Communication with the theme “Transformation for sustainable development”. UEH also appointed Assoc.Prof.Dr. Trinh Thuy Anh to hold the position of Dean of the Faculty of Design and Communication and invited Dr. Yi Dong Su – a Korean, an expert with many signals and experiences in teaching, consulting and implementation. communication and design projects – as dean. This is the first time that UEH’s organization has a foreign leader. The event marks an important start of CTD in implementing development strategies for the period 2022 – 2025 with a vision to 2030.
On May 12, 2022, University of Economics Ho Chi Minh City (UEH) awarded the title of Honorary Doctor, Rector of the UEH School of Technology and Design (CTD) to Dr. Park Young June – Former Vice Minister of the Korean Ministry of Knowledge Economy and the Faculty of Design. – Communication with the theme “Transformation for sustainable development”. UEH also appointed Assoc.Prof.Dr. Trinh Thuy Anh to hold the position of Dean of the Faculty of Design and Communication and invited Dr. Yi Dong Su – a Korean, an expert with many signals and experiences in teaching, consulting and implementation. communication and design projects – as dean. This is the first time that UEH’s organization has a foreign leader. The event marks an important start of CTD in implementing development strategies for the period 2022 – 2025 with a vision to 2030.
Vision
Leading media design and arttech design education and research inspires a new generation to think about the future
Mission
Empowering the next generation of creative thinkers and innovators through interdisciplinary collaboration and leading-edge research in media and art technology design.
core value
Art is a core of business and society today
Technology is a key to shape the future
Creatvity inspires break through innovative solution
We integrate multidisciplinary fields from diversify perspectives
We move forward to a better future
Fulltime Lecturers
Trinh Thuy Anh
Assoc. Prof
PhD of Engineering Economics
Field of study: leadership, management, communication.
Inspiration in creating value and activities on Media, Fashion and ArtTech Fusion.
PhD of Engineering Economics
Field of study: leadership, management, communication.
Inspiration in creating value and activities on Media, Fashion and ArtTech Fusion.
Assoc. Prof. Trinh Thuy Anh
Dean
Dong-Su Yi
PhD in Advertising & PR
More 35 years in the global advertising and marketing industry.
Research interests: Art Management Advertising & PR.
More 35 years in the global advertising and marketing industry.
Research interests: Art Management Advertising & PR.
Dr. Dong-Su Yi
Vice Dean
Ngo Viet Liem
Assoc. Prof. of Marketing at UNSW Business School, UNSW, Sydney, Australia
Editor in Chief of Australasian Marketing Journal.
Research interests: body of knowledge on human experience, theory of mind, attitude formation.
Editor in Chief of Australasian Marketing Journal.
Research interests: body of knowledge on human experience, theory of mind, attitude formation.
Assoc. Prof. Ngo Viet Liem
Scientific Consultant
Nguyen Thi Thanh Huyen
MBA, Master of Bussiness Administration
Second prize for excellent teachers 2019
Research interest: omni marketing, communication .
Second prize for excellent teachers 2019
Research interest: omni marketing, communication .
MA. Nguyen Thi Thanh Huyen
Staff
Vu Tuong Quyen
Ph.D. Candidate in Design at the University of Lisbon
Research focus: Interior Design, Industrial Aesthetics, Well-being, and Children’s Interior Environments.
Ph.D Candidate Vu Tuong Quyen
Lecturer
Interractive Design, Space Design, Well-being, HCD
Duong Thi Thuy Trang
Phd in Commercial Business, major in Marketing , at the University of Economics Ho Chi Minh City (UEH)
Ph.D Duong Thi Thuy Trang
Lecturer
Marketing Communications & Brand Strategy
Vu Thanh Truc
Master of Science
Media and Communications Management
With more than 20 years of experience in media and communications, I am passionate about creating value for the community.
Research Interests: Modern trend of communications
Media and Communications Management
With more than 20 years of experience in media and communications, I am passionate about creating value for the community.
Research Interests: Modern trend of communications
MA. Vu Thanh Truc
Lecturer
Media Production & Content Creation
Phan Nhat Trung
Master of Science
Graphic Design
Interested in teaching specialized subjects in designing animation products, games, and interactive products.
Graphic Design
Interested in teaching specialized subjects in designing animation products, games, and interactive products.
MA. Phan Nhat Trung
Lecturer
Interactive Design & User Experience (UX)
Duong Thi Thuy Trang
Ph.D in Economics, specializing in Marketing, at the University of Economics Ho Chi Minh City (UEH)
Duong Thi Thuy Trang
Lecturer
Vu Thanh Truc
Updating....
Vu Thanh Truc
Lecturer
Lily Trang Nguyen
Master of Science
Global Marketing Management
Research interests center on the intersection of marketing, digital media, human–technology interaction, and community-driven innovation.
Global Marketing Management
Research interests center on the intersection of marketing, digital media, human–technology interaction, and community-driven innovation.
MA. Lily Trang Nguyen
Lecturer
Global Marketing & Communication Management
Nguyen Trong Nghia
Master of Arts
Graphic Design
Working explores in experimental design, culture and research-driven in visual communication design
Graphic Design
Working explores in experimental design, culture and research-driven in visual communication design
MA. Nguyen Trong Nghia
Lecturer
Interactive Media Design & Digital Experience
Industrial lecturer
Tung Mokey
Visual Artist
Creative Director at Visual Artist
Creative Director at Visual Artist
Artist Tung Monkey
Creative Director, Visual Artist
Visual Arts, Creative Direction & Brand Experience
Le Huu Luan
Ph.D. in Arts and Culture – Former Director of the Center for Performing Arts and Cinema of Ho Chi Minh City
Ph.D Le Huu Luan
Performing Art and Cinema
Nguyen Thang
Ph.D.
Former President of Herbalife Nutrition, Indochina Region Chairman, ValueCorp
Former President of Herbalife Nutrition, Indochina Region Chairman, ValueCorp
Ph.D Nguyen Thang
Corporate Leadership & Executive Management
Phan Thi Bich Tam
Expert
Country Director of MMA for Vietnam, Myanmar, and Cambodia
Country Director of MMA for Vietnam, Myanmar, and Cambodia
Ms. Phan Thi Bich Tam
Country Director
MMA for Vietnam, Myanmar, and Cambodia
Vu Thi Minh Ngoc
Master
Ngoc Vu is an energetic marketing leader and educator, integrating over 20 years of industry experience with a deep passion for academia. With an extensive background in advertising and digital marketing, she has held strategic communication roles at leading organizations such as Con Cưng, VNG, and FLG Group (California Fitness & Yoga, Eri International Clinic).
Ngoc Vu is an energetic marketing leader and educator, integrating over 20 years of industry experience with a deep passion for academia. With an extensive background in advertising and digital marketing, she has held strategic communication roles at leading organizations such as Con Cưng, VNG, and FLG Group (California Fitness & Yoga, Eri International Clinic).
MA. Vu Thi Minh Ngoc
Senior Marketing Leader & Educator
Marketing, Advertising & Digital Communications
Nguyen Vu Nhat Huy
Expert Nguyen Vu Nhat Huy – Former Creative Director at Masan Consumer Holdings, Masan Group.
Mr. Nguyen Vu Nhat Huy
Creative Director
Creative Leadership & Brand Communication
Pham Lan Khanh
Expert
CEO of Flamingo Digital Media Joint Stock Company
CEO of Flamingo Digital Media Joint Stock Company
Ms. Pham Lan Khanh
CEO, Flamingo Digital Media JSC.
Digital Media & Business Leadership
Nguyen Khoa My
Expert
My Nguyen is a communications expert with over 20 years of experience in strategic communications, crisis management, public relations, and communications leadership development. He is actively engaged in corporate sustainability and social development, working closely with government authorities, businesses, and civil society organizations. At GP, he oversees government relations, public policy, legal and regulatory affairs, communications, sustainability, and crisis management for clients and partners. He also plays a key role in advising on long-term brand value creation and protection, while leading teams toward international communications standards.
My Nguyen is a communications expert with over 20 years of experience in strategic communications, crisis management, public relations, and communications leadership development. He is actively engaged in corporate sustainability and social development, working closely with government authorities, businesses, and civil society organizations. At GP, he oversees government relations, public policy, legal and regulatory affairs, communications, sustainability, and crisis management for clients and partners. He also plays a key role in advising on long-term brand value creation and protection, while leading teams toward international communications standards.
MA. Nguyen Khoa My
President, VNPR
Strategic Communications & Public Affairs
Le Mai Anh
Expert
Executive Chairman of VNPR – ASEAN Regional Director at GPH
Executive Chairman of VNPR – ASEAN Regional Director at GPH
MA. Le Mai Anh
ASEAN Regional Director, GPH
Public Relations Leadership & Communications
Pham Dinh Anh Khoa
Master
A creative director and advertising executive with formal training in visual communication design from Kyoto Seika University and an MFA from Tokyo National University of Fine Arts and Music. He began his career at Dentsu AD, developing creative concepts for global brands such as Toyota, Canon, and Ajinomoto. As CEO of KAD, a Japanese-invested advertising company, he led multiple award-winning brand showcases across Vietnam and Asia. He has since held senior leadership roles in regional agencies, driving automotive marketing concepts and high-profile international events for brands including Mercedes-Benz, Lexus, and Volvo
A creative director and advertising executive with formal training in visual communication design from Kyoto Seika University and an MFA from Tokyo National University of Fine Arts and Music. He began his career at Dentsu AD, developing creative concepts for global brands such as Toyota, Canon, and Ajinomoto. As CEO of KAD, a Japanese-invested advertising company, he led multiple award-winning brand showcases across Vietnam and Asia. He has since held senior leadership roles in regional agencies, driving automotive marketing concepts and high-profile international events for brands including Mercedes-Benz, Lexus, and Volvo
MA. Pham Dinh Anh Khoa
Marketing Director
Creative Direction, Advertising & Brand Experience
Tran Yen Nhi
Expert
A Human Resources expert with 18 years of experience in performance management, talent acquisition, internal communications, and change management. Possesses a proven track record of improving employee engagement, reducing turnover rates, and implementing strategic initiatives to drive organizational growth.
A Human Resources expert with 18 years of experience in performance management, talent acquisition, internal communications, and change management. Possesses a proven track record of improving employee engagement, reducing turnover rates, and implementing strategic initiatives to drive organizational growth.
Ms. Tran Yen Nhi
HR Director, PepsiCo Foods Vietnam
HRM & Organizational Development
Nguyen Van Hung
Expert
Mr. Nguyen Van Hung previously held positions as Deputy General Director at Chicilon Media, Director of Administration at Vietravel Airlines, and Lecturer at the Vietnam Aviation Academy. He holds a Master's degree in Business Administration and Executive Management from the Foreign Trade University.
Mr. Nguyen Van Hung previously held positions as Deputy General Director at Chicilon Media, Director of Administration at Vietravel Airlines, and Lecturer at the Vietnam Aviation Academy. He holds a Master's degree in Business Administration and Executive Management from the Foreign Trade University.
Mr. Nguyen Van Hung
CEO, GOADS
Operations & Executive Management
Your Future Starts Here.
University of Economics Ho Chi Minh City – School of Media Design
