- Consumer behavior in digitalized and multi-channel communication environments
- Brand communication, trust, and customer experience
- The role of social media, digital content, and online communities
- Psychological and social drivers of consumer attitudes and behaviors
- Marketing for social good and societal value creation
- Applications of emerging technologies in marketing and communication
- Design thinking and interdisciplinary innovation
- User experience design in digital and physical environments
- The interplay between aesthetics, functionality, and technology
- Design for education, society, and community engagement
- The role of design in enhancing interaction and learning experiences
- Design as a problem-solving approach to complex challenges
- The convergence of art, technology, and digital media
- Applications of AI and AR/VR/MR in creative practices and immersive experiences
- Digital art, virtual humans, and virtual environments
- Aesthetic experience, emotion, and creativity in technology-mediated contexts
- New value creation models in creative and cultural industries
- ArtTech as a platform for cultural innovation and communication
- Sustainable consumption behavior and social responsibility
- Green innovation, environmental transparency, and circular economy
- Well-being, quality of life, and sustainable aesthetics
- The role of technology and knowledge in advancing sustainability
- Alignment with the United Nations Sustainable Development Goals (SDGs)
- Interdisciplinary collaboration and global knowledge networks
- Leadership styles in communication, media, and creative industries
- Innovation-oriented leadership and media project management
- Organizational behavior and performance in digital contexts
- The role of leadership in fostering engagement and creativity
- Crisis communication and leadership under uncertainty
- Leadership adaptation in response to technological and societal transformation
