UEH Global – Global experience, cultural appreciation

At UEH, you will not only get to learn about multidisciplinary, interdisciplinary and transdisciplinary integrated knowledge, but also get the full on international-level  learning experience mixed with the true VNmese lifestyle. Therefore, it is here you will have the access to knowledge and culture, inspiration for the arts and develop sustainably in the future.

What is UEH Global?

UEH Global is a marketing campaign created by UEH marcom department, mainly run by SMD students, with the goal to attract global youths, especially those who are wanting to attend university, to come learn at UEH and be a part of Vietnamese culture. From then on, UEH will be known by VN’s global community and other countries as a global university, the best choice for foreign students.

Who are the target communities for UEH Global?

• Foreign young adults, age group from 16 to 24, planning to go to university.
• The majority will come from the South East Asian countries like Láo, Cambodia, Thailand, Myanmar, Singapore, Indonesia, Brunei, Philippines, and East Asian countries such as Korea, China and Taiwan since these 3 have a high tourist count in VN.
• Parents who want their kid to go abroad and experience.

Insight of the target communities

• These individuals just graduated highschool and now want to go abroad to not only learn but also experience the diverse culture of a foreign country, and generally be a part of a global society.
• But they don’t have the budget to go to the “big” western and European countries like America, Canada, Australia,… So going somewhere in South East Asia will be the most logical solution, the question is where and why.

Key Message that UEH Global want to express

Choose UEH for the chance to become a global citizen, experience a top-notch international study program and live life with a true Vietnamese mindset.

What is Marketing plan of this campaign?

UEH plans to initiate the marketing plan on 3 main platforms which are Facebook, Tiktok and Youtube. All of which will have content specifically crafted for the foreign audience and promote this study program.

• Tiktok: UEH collaborated with students then created “FAQs with UEH” on tiktok, where students would interview their fellow and faculty members at UEH about the studying program, all in english.
• Facebook: “UEH guideline for foreign students” on facebook, this will have all the basic information for all the foreign students about where they will live, where they should go to study and who to contact.
• Youtube: UEH have a ASMR type of video guiding you through the routes of campuses of UEH, exploring the local streets and popular sight-seeing places.

These ideas are still not finished and are still waiting to be approved by UEH marcom department so we can not assure you that these will stay the same in the future.

Content angles and platforms

University of Economics Ho Chi Minh City – School of Media Design